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随着企业制度改革的深入，企业管理的重要性重新引起社会和企业的关注。现代科学的管理方法也因此受到企业的青睐，价值工程作为现代管理思想正在企业管理的很多领域得到应用。本文试图探讨价值工程思想在企业营销策略方面运用的可能性及方式，以此为价值工程的应用研究添砖加瓦。
With the deepening of the reform of the enterprise system, the importance of enterprise management has rekindled the attention of the society and the enterprise. Modern scientific management methods are therefore favored by companies. Value engineering is being applied as a modern management idea in many areas of corporate management. This article attempts to explore the possibility and method of value engineering in the use of corporate marketing strategies, to add value to the application of value engineering.