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2014年9月,立邦(Nippon Paint China)在北京举行了主题为“N”多精彩的品牌升级发布会,宣布立邦从涂料制造商向“全方位涂料服务商”的转型。立邦的品牌升级,本质上是基于消费者的需求并致力于“更好地服务消费者”。而这一转型升级对于“立邦人”来说是机遇更是挑战,需要全体员工乃至整个涂料服务供应链从业者能力的提升。为了打造更全面
In September 2014, Nippon Paint China held a brand upgrade conference with the theme of “N” in Beijing, announcing the transition of Nippon from a paint manufacturer to an “all-around coating service provider.” . Nippon’s brand upgrade is essentially based on the needs of consumers and is committed to better serve consumers. This transformation and upgrading is an opportunity and a challenge for the “Libon People”. It requires the improvement of the ability of all employees and even the entire coating service supply chain practitioners. In order to create a more comprehensive