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随着时代的进步,科学技术飞速发展,信息技术的突飞猛进和手段的不断发展完善,传媒环境发生了很大的变化,尤其是新媒体时代以来,信息传播渠道增多,信息的传播速度快。在这种情况下,全国发生的各种情况都会在第一时间呈现在人民大众面前,人民也可以及时地关注事件的发生、发展,发表自己的看法。这样一来,会给政府处理危机事件带来很大的影响,增加政府潜在危机,也给政府提高危机公关的能力提出了新的要求。如果处理不好,会给政府形象带来负面的影响,降低政府的公信力。本文分析了新媒体时代政府危机公关所面临的问题,然后提出了相应的建议,为政府危机事件的处理提供一定的参考。
With the progress of the times, the rapid development of science and technology, the rapid development of information technology and the constant development and improvement of the means of communication have undergone great changes in the media environment. Especially since the new media era, the number of channels of information dissemination has increased and the speed of information dissemination has been fast. Under such circumstances, all kinds of situations that have taken place throughout the country will be presented to the general public as soon as possible. The people will also be able to pay close attention to the occurrence, development and release of their own opinions in a timely manner. In this way, it will greatly influence the government in handling crisis events, increase the potential crisis of the government, and also set new requirements for the government’s ability to improve crisis public relations. If not handled properly, it will have a negative impact on the image of the government and reduce the government’s credibility. This article analyzes the problems faced by the government crisis public relations in the new media era, and then puts forward corresponding suggestions to provide some reference for the government crisis handling.