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21世纪是信息时代,传播业成为新的经济增长点。在传媒业形势全面看好的时候,中国广播业却面临着几乎全行业的不景气。然而在这样的背景下,北京交通台可以说是一枝独秀,创出了佳绩,因受众稳定、选择率高,引来雄厚的资金追捧,年广告收入已超过亿元,人均创收也已超过一些发达国家的同行,在全国广播电台中生存状态最好形成了独特的“交通台现象”。
The 21st century is the information age, and the communications industry has become a new economic growth point. When the media industry is fully bullish, the Chinese broadcasting industry is facing a downturn in almost the entire industry. However, in this context, Beijing Traffic Station can be said to be thriving, hit a success, due to the audience stability, high selectivity, attracted strong financial pursuit, the annual advertising revenue has exceeded 100 million yuan per capita income has also exceeded some developed National counterparts, the best living conditions in the national radio station formed a unique “traffic station phenomenon.”