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本文以“实用和美感”两大分野的修辞假说为前提 ,运用唯物辩证法的基本原理 ,着重对实用修辞进行了比较系统的分析和描写。本文认为 :(1 )实用修辞即优化性修辞 ,它是美感修辞的基础和前提 ,是所有修辞行为的必然选择 ;(2 )实用修辞可分为优化的目标和优化的策略两个方面 ;(3)优化的目标包括“等同性”和“高效性” ,其中“高效性”又分为“经济性”和“时效性”两个方面 ;(4)优化的策略包括“适度与过度”、“详尽与省略”、“前瞻与回溯”等方面
Based on the rhetorical hypothesis of “practicality and beauty”, this paper uses the basic principles of materialist dialectics and focuses on the practical analysis and description of practical rhetoric. This paper argues that: (1) Pragmatic rhetoric is the optimal rhetoric, which is the foundation and precondition of aesthetic rhetoric, which is the inevitable choice of all rhetorical behaviors. (2) Practical rhetoric can be divided into two aspects: the goal of optimization and the strategy of optimization; 3) The objectives of optimization include “equivalence” and “efficiency”, of which “efficiency” is divided into “economy” and “timeliness”; (4) Optimization strategies include “moderate and excessive” “Exhaustive and omission”, “forward looking and backtracking” and other aspects