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企业形象,是企业的无形资产和宝贵财富。企业形象的好坏,是公众对企业的总体评价,是商品经济社会中衡量企业发展与否的重要标准,也关系到企业的兴衰
Corporate image is the intangible asset and valuable asset of a company. The quality of the corporate image is an overall assessment of the public by the enterprise. It is an important criterion for measuring the development of the enterprise in the commodity economy and society, and also relates to the rise and fall of the enterprise.