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我们沈阳北方粮油食品总公司(原沈阳市第四粮库)在企业文化建设中全面导入CIS(即建立企业识别系统,塑造企业形象)已经两年,我们的做法和效果可以简单地用三句话来概括: 第一句话是展示魅力。一是目标魁力。我们在构思沈阳北粮的CIS当中,大手笔地勾勒出企业发展蓝图,就是要把企业建设成为在中国和世界有较高知名度,拥有与这个知名度相称的仓储、运输、加工、销售能力,拥有在全国甚至全世界叫得响的精品,拥有几个起支柱作用的新产业,全国一流的大型粮食综合性企业。这个目标是我们企业几代人的共同追求和向往,它本身就具有感召力。二是环境魅力。即建立和谐的人际关系,人人互相关心、爱护,营造家庭般环境。我们除了绿化、美化
Our Shenyang North Grains, Oils and Foodstuffs Corporation (formerly Shenyang No. 4 Grain Bank) has been fully introduced into CIS (that is, establishing a corporate identity system and shaping corporate image) in the corporate culture construction for two years. Our approach and effect can be simply used in three sentences. To sum up: The first sentence is to show charm. The first is the target’s strength. In the conception of the CIS of Shenyang Beiliang, we have sketched out the blueprint for corporate development in a grand way, that is, to build the company into a high profile in China and the world, and to possess the warehousing, transportation, processing, and sales capabilities commensurate with this reputation. The national and even world-renowned boutiques have several new industries that play a pivotal role, and the country’s first-class large-scale food enterprises. This goal is the common pursuit and yearning of the generations of our company. It has its own charisma. The second is environmental charm. That is to build a harmonious interpersonal relationship. Everyone cares and cares for each other and creates a family-like environment. In addition to our greening and beautification