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随着互联网的普及,博客、微博等由网民自由选择信息输入、自主输出信息的自媒体迅速兴起。它们改变了网民的关注圈、交往圈,使他们的思想、言论、行为均发生了显著变化,进而对政府旧有的管理方式构成很大冲击。作为一种更合乎人性的新型交流平台,自媒体会按照自身的逻辑蓬勃发展,非人力所能遏止。政府当顺应民意,改革体制,使自身的行为更加透明化、合理化。
With the popularity of the Internet, blogs, Weibo, etc., are freely chosen by Internet users to input information, and the self-media that independently outputs information is rapidly emerging. They have changed the circle of netizens’ attention and interaction so that their thinking, speech and behavior have undergone significant changes, which in turn has a great impact on the government’s old management methods. As a new communication platform that is more humanistic, self-media will flourish in accordance with its own logic and can not be stopped by manpower. The government should follow public opinion, reform the system and make its own behavior more transparent and rationalized.