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随着供给侧改革进程的不断加快,对我国食品企业的发展提出了重要的挑战,强化品牌建设,加速实施品牌营销策略成为食品企业在未来取得市场竞争的关键。当前,我国食品企业在实施品牌策略的过程中还存在诸多的问题,影响了食品企业的整体发展,与供给侧结构性改革的要求存在较大的差距。本文在对其进行分析的基础上,提出相应的对策建议,以完善食品企业的品牌策略,促进其健康发展。
With the accelerating reform of the supply side, the development of food enterprises in our country poses important challenges. Strengthening brand building and accelerating the implementation of brand marketing strategies have become the key to achieving market competition for food enterprises in the future. At present, there are still many problems in the process of implementing brand strategy in China’s food enterprises, affecting the overall development of food enterprises. There is a big gap between the requirements of supply-side structural reforms. Based on the analysis of the paper, this paper puts forward corresponding countermeasures and suggestions to improve the brand strategy of food enterprises and promote their healthy development.