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动漫产业作为通过媒体传播的文化产业,其发展运作和其传播媒介的变化有着密不可分的关系。在新媒体发展迅速的今天,如何调整河南动漫产业结构是亟待解决的重大问题。本文深入分析新媒体的特点及发展趋势,探究河南省动漫产业在新媒体环境下如何将其为提升产业发展高效服务,利用河南本土的文化资源通过新媒体平台去创作动漫作品、动漫数字衍生品和新兴产业链。在注重动漫企业发展方向的同时注重动漫人才结构的调整和培养对促进在新媒体背景下动漫产业的发展有着积极的作用。
As a cultural industry spread through the media, the animation industry has a close relationship between its development and operation and changes in its media. In the rapid development of new media today, how to adjust the industrial structure of Henan animation is a major issue to be solved. This article analyzes in depth the characteristics and development trend of new media, explores how the animation industry in Henan Province, under the new media environment, will serve as an efficient service to enhance industrial development and use Henan’s local cultural resources to create animation works, animation digital derivatives And emerging industry chain. Focusing on the development direction of animation enterprises, paying attention to the adjustment and cultivation of the animation talent structure has a positive effect on promoting the development of the animation industry under the background of new media.