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近年来,在互联网及信息技术的推动下,电子商务的爆发式增长对传统商业造成了巨大冲击。为应对冲击而采取的系列举措令实体商业呈现新的趋势:增加体验性业态占比,强化体验性消费,以突出实体商业的优势;大数据分析在商业领域广泛运用,令产品定位、目标客户、经营策略更加精
In recent years, with the advent of the Internet and information technology, the explosive growth of e-commerce has caused a tremendous impact on traditional commerce. A series of measures taken in response to the impact of the physical business presents a new trend: to increase the proportion of experiential formats and to enhance experiential consumption in order to highlight the advantages of physical commerce; and to use it in a wide range of commercial areas so that product positioning, target customers , Business strategy more refined