论文部分内容阅读
文化环境生态是社会环境生态的重要组成部分。虚假广告的产生和传播与其所处的文化环境生态有着紧密的联系。我国正处于社会发展的转型时期,文化环境生态也处于发展的过渡时期,呈现出不稳定、不平衡的特点。广告传播处于这种文化环境生态中,极容易失真、失实,演变成虚假广告,侵害社会公众利益,破坏社会生态系统的正常运行。
Cultural environment Ecology is an important part of the social environment ecology. The production and dissemination of false advertisements are closely related to the cultural environment ecology in which they are located. Our country is in the transitional period of social development, and the cultural environment ecology is also in the transitional period of development, showing the characteristics of instability and imbalance. In this kind of cultural environment ecology, the advertisement dissemination is extremely easy to be distorted and inaccurate. It evolves into a fake advertisement, infringes on the social public interest and undermines the normal operation of social ecosystem.