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得网络,得渠道;得电商,得天下。当今的消费市场,谁能占领更多的网络销售平台市场,谁便拥有了更多的发展机遇。打造丰富多彩、富有特色的线上营销,对于冰箱企业来说,也需要与时俱进,围绕消费者建立客户数据库,依托大数据这一全渠道营销的基石,实现与每个顾客的亲密对话、1对1推荐和精准营销。随着我国经济的进一步发展,彩电、冰箱、空调、洗衣机这一类高价值的家电产品也进入到电商的经营范围。据奥维咨询(AVC)研究表明,截止到2013年上半年,国内电商经营中,彩电、空调、冰箱、洗衣
In the network, have access; electricity providers, the world. In today’s consumer market, who can occupy more network marketing platform market, who will have more opportunities for development. To create colorful and distinctive online marketing, for the refrigerator business, it also needs to keep pace with the times, establish a customer database around the consumers and rely on big data, the cornerstone of omnichannel marketing, to achieve close dialogue with each customer , 1-to-1 recommendations and precision marketing. With the further development of our economy, color TV sets, refrigerators, air conditioners and washing machines have also entered into the business scope of high-value home electric appliances. According to Orville Consulting (AVC) research shows that as of the first half of 2013, domestic e-commerce operators, color TV, air conditioners, refrigerators, laundry