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奇瑞QQ的兴起,带来一个营销神话。从别具一格的广告,到一系列整合营销活动如QQ价格网络竞猜,QQ秀个性装饰大赛,QQ网络FIASH大赛,在年轻的时尚一族中掀起了一股QQ热潮。此后奇瑞购买者络绎不绝,在全国各地的销量节节高升。一、营销过程 QQ的购买热潮展现了营销的巨大魅力,曾是“中国2003年度十佳著名营销案例”汽车类唯一入选获奖案例。现在,让我们回顾一下奇瑞QQ的整个营销过程: 2003年4月上旬,奇瑞公司开始对QQ的上市做准备,向外界发布各种有关QQ的产品信息及其他宣传资料。引起消费者和媒体的广泛关注,各种评论纷沓而至。
The rise of Chery QQ brings a marketing myth. From a unique ad to a series of integrated marketing activities such as QQ price network quiz, QQ show personalized decoration contest, QQ network FIASH competition, set off a wave of QQ in the young fashion clan craze. Since then, Chery purchasers in an endless stream, sales throughout the country steadily. First, the marketing process QQ buying boom shows the tremendous charm of marketing, was “China Top Ten 2003 marketing case ” the only car category selected winners. Now, let us review the entire marketing process of Chery QQ: In early April 2003, Chery started preparing for the listing of QQ and released various product information and other promotional materials about QQ to the outside world. Aroused widespread concern of consumers and the media, all kinds of comments come in an endless stream.