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以往,电视媒体的收视一般以时段收视率为主,但自2011年底广电总局出台一系列的限广政策后,对电视广告收视造成一定影响。因此,本文从聚焦节目收视和广告收视之间的对比入手,洞察各频道,从而以一个全新的角度为广告主选择媒体投放提供一些参考依据。
In the past, the television media’s viewing was mainly based on time-rating, but since the end of 2011, SARFT issued a series of restrictions on the broad policy, the television advertising ratings have a certain impact. Therefore, this article focuses on the comparison between program viewing and advertisement viewing, and provides insight into the channels so as to provide some reference for advertisers to choose media delivery in a new perspective.