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本文分析了商家采用最低价格承诺定价模式的原因,以及这种定价模式可能给企业带来的竞争优势。在诸多竞争优势中,本文重点探讨了最低价格承诺带来的定价占先优势。最后,提出了有效实施最低价格承诺模式的策略选择。
This article analyzes the reasons why businesses adopt the lowest price commitment pricing model and the competitive advantage this pricing model may bring to the business. Among many competitive advantages, this article focuses on pricing preponderance brought by the lowest price promise. Finally, the author puts forward the strategy choice of effectively implementing the lowest price commitment mode.