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随着人们物质文化生活水平的提高,旅游的需求越来越大。中国是世界上最大的旅游市场之一,在《2012-2016年中国旅游行业发展分析及投资前景预测报告》中,预计到2015年我国旅游业总收入将达到2.5万亿元,年均增长率为10%;国内旅游人数达到33亿人次,年均增长率为10%;入境旅游人数达到1.5亿人次,年均增长率为3%。
With the improvement of people’s material and cultural life, the demand for tourism is getting bigger and bigger. China is one of the largest tourism markets in the world. In the 2012-2016 Forecast Report on China’s Tourism Industry Development and Investment Forecast, China’s tourism industry is expected to have a total revenue of 2.5 trillion yuan by 2015, an average annual growth rate 10%; domestic tourism reached 3.3 billion passengers, an average annual growth rate of 10%; inbound tourism reached 150 million passengers, the average annual growth rate of 3%.