论文部分内容阅读
机会与挑战来源于对消费者的解读。而解读上海市场,描绘的可能是未来中国的城市市场。连锁技术已经成功地在快速消费品领域得到广泛应用,催生了三大主力业态,以一次性购买为特征的大卖场,以开门七件事为标志的标准超市,以及以即食概念为核心的便利店。并且在上海得到高速发展。而药品零售为主的药房,在全国各地已展开激烈的价格竞争,尤其是大型平价药房,所到之处更是引起政府、市民,乃至媒体的广泛关注。2003年中期,“××人”平价大药房登陆
Opportunities and challenges come from consumer interpretation. The interpretation of the Shanghai market, may describe the future of China’s urban market. Chain technology has been successfully used in the fast moving consumer goods sector, giving birth to the three main formats, characterized by one-time shopping hypermarkets, open seven standard stores as the standard supermarket, as well as the concept of instant food as the core of the convenience store . And in Shanghai to get rapid development. The pharmacy-based pharmacy has started fierce price competition across the country. In particular, large-scale parity pharmacies have attracted widespread attention from the government, citizens and even the media. Mid-2003, “× × person ” cheap large pharmacy landing