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企业承担社会责任的努力,完全可以与业务发展的商业目标相一致。2008年初,渣打银行北京分行行长郭凌燕在上海做了一次与艾滋病患者关爱行动相关的演讲,听众中有很多是国际交换生。演讲结束后,一位秘鲁女孩泪流满面地走到郭凌燕面前,对她说:“请您一定坚持做下去!”
The corporate social responsibility efforts can be fully aligned with the business goals of business development. In early 2008, Standard Chartered Bank Beijing Branch Governor Guo Lingyan made a speech in Shanghai on AIDS Care and Action. Many listeners were international exchange students. After the speech, a Peruvian girl burst into tears in front of Guo Lingyan, saying to her: “Please be sure to do it!”