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纵观当今世界体坛,体育与经济日益结合,体育的商业化和职业化愈演愈烈,体育产业迅速发展,成为现代体育赖以发展的强大支柱。在社会主义市场经济的新形势下,大力发展体育产业,建设体育市场、走产业化的发展道路已成为我国深化体育改革的重要取向。了解和掌握国内外体育产业、体育市场的发展现状,深入地研究探索这一课题对我区体育产业改革有着积极的意义。
Throughout the world of sports in today’s world, sports and economy are increasingly integrated, the commercialization and professionalization of sports intensified, the rapid development of sports industry has become a powerful pillar of modern sports development. Under the new situation of socialist market economy, it is an important trend for China to deepen the reform of sports in order to vigorously develop the sports industry, build a sports market and take the road of industrialization. To understand and master the development of the sports industry and the sports market at home and abroad, it is of great significance to deeply study and explore this issue for the reform of the sports industry in our district.