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品牌的价值不可估量,然而品牌的价值也不好估量。中国家电行业经过三十多年的发展,从上千个品牌混战的战国时代,已经逐渐聚焦到不足百家的一线品牌,其上更有已经拥有不少在国际上都有了影响力的大品牌。在这些品牌背后,是更多的中小品牌,也正在努力成长着。要评价这些品牌的价值并不容易。2012年开始,为贯彻落实工业和信息化部消费品工业司《关于加快我国家用电器行业自主品牌建设的指导意见》,由中
The value of the brand is immeasurable, but the value of the brand is not good. After more than 30 years of development, China’s home appliance industry has gradually focused its attention on less than 100 first-tier brands from thousands of brands in the Warring States Period. On the other hand, it has owned a large number of influential international companies Brand. Behind these brands, is more small and medium brands, is also working to grow. To evaluate the value of these brands is not easy. Since 2012, in order to implement the Ministry of Industry and Information Technology Consumer Goods Industry Division “on accelerating the development of China’s home appliance industry independent brand building guidance,” by