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毛主席有篇文章叫《在延安文艺座谈会上的讲话》,里面提出了一个问题:我们的文艺是为什么人的?伟人的眼光,总能一下子看到事情的关键。借伟人锐利的思路,甚至套用议论的题目,今天的广告人不妨自问:我们的广告是为什么人的?这个客户……会不会很土?“这个客户……会不会很土?”化妆师悄悄问我,在 PPM 会议之前。她的担心似乎很有理由,因为对她来说,满脑子装的都是戈达尔,最不济也是北野武,所以客户很可能是“土”的,甚至是“土得掉渣”的。“我简直没法忍受!”一个多年没见的美术设计向我感慨,在
Chairman Mao has an article entitled “Speech at Yan’an Literature and Art Symposium”, which raises the question: Why is our literature and art why people? The great people always see the key to things at once. With great ideas from great people and even applying the topic of argument, today’s advertisers may as well ask ourselves: “Why is this advertisement made by our clients? Will this client ... be very earth-friendly?” Makeup artist quietly asked me, before the PPM meeting. Her worries seemed to be justified because for her she was filled with Godard, and the worst was Kitano, so the client was probably “earthy” or even “ ”of. “I can not stand it! ” A year did not see the art design to my feelings, at