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假设电商通过快递服务商将产品送往需求市场,建立基于服务和价格的网购供应链均衡模型.该网络包含供应商、电商、快递服务商、需求市场,并在快递商加入服务质量作为竞争因素.利用变分不等式对各层决策行为进行分析,得到均衡解,并通过数值仿真说明:网购消费者的决策行为不同于一般购物行为,即网购消费者不仅追求高质量的产品还有物流速度,服务质量高的快递商在竞争中获胜.供应链的竞争力取决于链内成员的质量和价格.
Suppose that the e-commerce provider sends the product to the demand market through the courier service provider, and establishes the e-commerce supply chain equilibrium model based on service and price. The network includes suppliers, e-commerce providers, courier service providers, demand markets and courier service providers Competitive factors.Using variational inequalities to analyze the decision-making behavior at all levels, the equilibrium solution is obtained, and the numerical simulation shows that the decision-making behaviors of online shopping consumers are different from the general shopping behaviors, that is, online shopping consumers not only pursue high-quality products but also logistics Speed, quality of service courier win in the competition.The competitiveness of the supply chain depends on the quality and price of members of the chain.