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市场经济条件下的企业生产经营活动的直接目的是实现利润最大化,这使企业在利润动机的驱使下不择手段攫取利润和野蛮经营成为可能。但市场经济作为一种文化伦理样式,同时又对企业生产经营活动的经济行为提出了伦理要求,从而使市场经济条件下的企业经营实质上成为利润追求与伦理判断的理性权衡过程。企业伦理一般是指任何商业团体和企业以合法手段从事营利时所应遵守的伦理规则。企业伦理有对内对外之分。对内伦理主要是企业产权所有者与代理人、代理人
The direct purpose of a company’s production and business activities under market economy conditions is to maximize profits, which makes it possible for companies to drive profit and barbaric operations by means of profit motives. However, market economy, as a cultural and ethical style, at the same time puts forward ethical requirements for the economic activities of the production and business activities of enterprises, so that the business operations under market economy conditions essentially become a rational trade-off between profit pursuit and ethical judgment. Corporate ethics generally refers to the ethical rules that any business group or company should follow when it engages in legal means to make a profit. Business ethics is divided into internal and external. Internal ethics is mainly the owner and agent of an enterprise’s property rights and agents.