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请允许我慢慢地说一些东海的故事: “东海”电脑有着骄人的历史:唯一获得国家质量银质奖的电脑产品,唯一荣膺“上海市名牌产品”四连冠光荣称号的电脑产品,唯一荣获“上海市著名商标”的电脑产品。可以说,在竞争残酷激烈的电脑市场上,东海至少是上海市的冠军。它的荣誉是它拼了命尽了力得来的,这里面包含了东海人多少的心血和汗水。 在呕心沥血而获得一身荣耀的光荣背后,“东海”难以摆脱的困境仍然有很多,这是中国电脑生产企业的通病。比如高科技产业发展迅猛,技术的提升日新月异,导致价格的滑坡天天不息。为了生存与发展,天天就象打仗一样,东海也就在担忧中过日子。最近,传来中国即将加入“关贸(WTO)”的消息,面对将要失去国家价格保护的事实,东海也正在千方百计寻找对策。令东海人焦虑的是,为了市场,为了消费者,东海电脑的价格定位一直是很低的,成本与零售价之间的空间特别狭小,如果中国加入了WTO,东海再降价的余地就非常有限。
Please allow me to say a few words about the East China Sea slowly: “Donghae” has a remarkable history: the only computer product with the National Quality Silver Award and the only computer product with the title of “Four Famous Brands in Shanghai” The only computer product that won the “Shanghai Famous Trademark”. It can be said that in the fiercely competitive computer market, the East China Sea is at least the champion of Shanghai. Its honor is that it spelled its best, which contains much effort and sweat of the East China Sea. Behind the glorious glory of painstaking efforts, there are still many difficulties that the “East China Sea” can hardly escape. This is a common problem for Chinese computer manufacturers. For example, the rapid development of high-tech industries, the rapid improvement of technology, leading to price daily decline. In order to survive and develop, every day like a war, the East China Sea is also worried about live in. Recently, came the news that China is about to join the “WTO.” In the face of the fact that it will lose its state price protection, the East China Sea is also trying every possible means to find a solution. To the East China Sea anxiety is that, for the sake of the market, for the sake of consumers, Donghai Computer’s price positioning has been very low, the space between the cost and the retail price is particularly small. If China joins the WTO, there is little room for further price reduction in the East China Sea .