数字时代的报业变革与创新

• 作 者: 范以锦
• 机 构: 南方报业传媒集团 董事长
• 出 处: 广告大观(媒介版)
• 发表日期: 2006年03期
• 关键词: 传媒市场 报纸期刊 新兴 报业集团 南方报业 媒体互动 报纸版面 南方周末 中国传媒业 报道策划

报纸、期刊是传统媒体,而网络、移动传播的“手机报”等等是新兴媒体。去年下半年以来,关于传统媒体在“严冬”中迅速消亡、新兴媒体迎来发展春天的论调充斥着整个传媒市场,传统媒体的价值被严重低估。作为一个从业30多年的老报人,我并没有觉得“新旧媒体”已经到了你死我活势不两立的程度。一方面,报纸期刊等传统媒体,过去几

Newspapers and periodicals are traditional media, while the Internet, mobile newspaper “mobile newspaper” and so on are emerging media. Since the second half of last year, with regard to the rapid demise of traditional media in the “harsh winter,” the emerging media’s sentiment toward the development of the spring has flooded the entire media market. The value of traditional media has been seriously underestimated. As an informant who has been in business for more than 30 years, I did not think that “the old and the new media” has reached the point where you are both dead and alive. On the one hand, traditional journals such as newspapers and periodicals have been in the past