论文部分内容阅读
对于自主品牌的认识,应依照产品——品牌——企业——国家的递进关系,将之上升至国家层面。在全球化潮流中,伴随着国际分工与生产国际化发展,产品尤其是制成品的国籍已经淡化;品牌作为依附于企业的一项资产,其本身并不存在“国籍问题”。但企业的国籍属性依然鲜明,其通过品牌跨国运营增进国家利益的特性并未改变。“民族企业”的理念在中国并未过时,应通过培育民族企业来促进自主品牌的发展。
For self-owned brand awareness, it should be based on product - brand - business - the progressive relationship between the country, it will be up to the national level. In the globalization trend, with the international division of labor and the internationalization of production, the nationality of products, especially finished products, has been weakened. As an asset attached to an enterprise, a brand does not itself have “nationality problems.” However, the attribute of the enterprise is still clear, and its characteristics of promoting the national interest through transnational operation of the brand have not changed. “National Business ” concept is not outdated in China, should promote national brands through the development of national enterprises.