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微信作为集互动性、便捷性、即时性与开放性等特质于一身的通讯软件,正成为当下最时尚热门的新媒体形式,在年轻的大学生群体中颇为流行。如何充分利用微信的优势革新方式,提高社会主义核心价值观教育的普及率与实效性,是高校思想政治教育的时代课题。本文将以苏州经贸职业技术学院会计与国贸学院所办的微信公众号“指尖上的会贸”为例分析利用微信宣传社会主义核心价值观的转“微”为机之道。
As one of the hottest forms of new media today, WeChat, as a communication software that combines the features of interactivity, convenience, immediacy and openness, is becoming popular among young college students. How to make full use of WeChat’s advantages and innovative ways to improve the popularization rate and effectiveness of socialist core values education is the era issue of ideological and political education in colleges and universities. This article will use the WeChat public account number “Doing business at a finger tip” organized by the Institute of Accounting and International Business of Suzhou Economic and Trade Polytechnic as an example to analyze the use of WeChat to propagate the “micro” of socialism core values as the way of opportunity.