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经销商新品立项的一个最重要的考虑就是要为未来储备一些产品。大家都知道产品有四个生命周期——导入、发展、成熟、衰退。在选择新品时就要考虑好产品的生命周期,适时接档,形成持续的旺销和发展。在接新品时首先考虑的就是现有产品(或品牌)的升级版新品,从专业的角度而言,推广成功一个现有品牌(或产品)的升级版比去推广一个全新的品牌要容易得多,遇到的阻力也会小很多。推升级版产品,前面可供借鉴的资源非常之多,有现成的网络和渠道,更重要的是有现成的消费基础,给到厂家和渠道的信心也会十足。
One of the most important considerations for a distributor’s new product is to reserve a few products for the future. We all know that the product has four life cycles - import, development, maturity, recession. In the choice of new products, we must consider the product life cycle, timely access files, the formation of a sustained sales and development. The first thing to consider when it comes to new products is an upgraded version of an existing product (or brand) that has been successfully promoted from a professional point of view. An upgraded version of an existing brand (or product) is easier to promote than a brand new one More resistance encountered will be much smaller. Upgraded version of the product, in front of the resources available for learning are many, there are ready-made networks and channels, more importantly, there is a ready-made consumer base, giving confidence to manufacturers and channels will be full.