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易思闻思的金宝(Jim James)不仅是跨国公关公司的CEO,还是摩根汽车(中国)CEO以及英国赛车节的创始人,近期更被选为中英商会的副主席。在如此繁忙的工作状态下,他却依然选择成为WAKE Drinks(维力刻)中国区的独家合作伙伴,并凭着多年的公关经验,带领WA K E参与众多的体育和时尚活动,利用社交媒体对这款功能性饮料进行全方位地推广。本刊记者从公关营销和中英文化交流两个角度出发,对金宝进行了深度采访。
Enthusiastic Jim James is not only CEO of multinational public relations firms but also CEO of Morgan Motor (China) and founder of the British Racing Festival. Recently, Jim James was elected vice chairman of the British Chamber of Commerce. In such a busy work environment, he still chose to become the exclusive partner of WAKE Drinks China region. With many years of public relations experience, he led WA KE to participate in numerous sports and fashion events and utilized social media This functional drink is promoted in all aspects. Our correspondents from the PR marketing and cultural exchange between China and Britain from two angles, an in-depth interview Campbell.