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在我国出境旅游发展迅猛的背景下,实证分析西安城市居民出境旅游主要动机及其影响因素,运用因子分析方法,提取西安居民出境旅游动机公因子,分析西安居民出境旅游目的地选择意愿与实际行为的差异。从游客角度了解出境旅游迅猛发展的原因,在整体上把握我国旅游的市场动态,得出旅游需求趋势,最后提出关于旅游发展思考与建议。
In the context of the rapid development of outbound tourism in our country, this paper empirically analyzes the main motivation and its influential factors of Xi’an urban residents ’outbound tourism. Factor analysis is used to extract the common factors of outbound tourism motivation of Xi’an residents and to analyze the choice intention and actual behavior of Xi’an residents’ outbound travel destinations The difference. From the perspective of tourists understand the reasons for the rapid development of outbound tourism in our country as a whole to grasp the market dynamics of tourism and draw the trend of tourism demand, and finally put forward some thoughts and suggestions on the development of tourism.