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随着广播电视事业的蓬勃发展,广播已经成为最普遍的宣传媒体,广播媒体自身的特点决定了广播广告既有它的优越性,也有其局限性,我们了解它的这些特征,就是为了扬长避短,进一步开发广播作为广播媒体的潜力。广播广告只能供人们收听而不能观看,那么就是把已经创作好的广播广告脚本
With the vigorous development of the radio and television industry, radio has become the most popular media. The characteristics of the radio media itself determine its advantages and limitations as well as its limitations. We know these characteristics in order to avoid weaknesses, The potential for further development of broadcasting as a broadcast medium. Radio ads are for people to listen to and can not watch, so that is already a good broadcast advertising script