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“雅俗共赏”这个老话题,多年来,一直是电视人梦寐以求的目标。然而,随着改革开放的不断深入扩大,随着广播电视的发展,今天的观众对于“雅俗共赏”已有了新的认识。要求也发生了新的变化。本文试就此问题谈几点看法。一、观众分众化趋势下“雅”与“俗”的演变世纪之交的中国,已呈明显的多样化发展趋势,而多样化的发展必然带来多样化的需求。一方面,社会分工更加专业化,带来社会阶层的分化,白领、蓝领、新生代,这些阶层的出现,导致观众分层;另一方面,随着中国进入老年社会,
The old topic of “Elegance and Popularity” has been the dream of television for many years. However, with the continuous deepening of the reform and opening up, with the development of radio and television, today’s audience has gained a new understanding of the “refined taste”. New changes have also taken place in the requirements. This article tries to talk about this issue. I. Evolution of “Ya” and “Vulgarity” under the Trend of Audience Focus China has shown a clear trend of diversification during the turn of the century. However, diversified development will inevitably bring about diversified needs. On the one hand, the social division of labor is more specialized, bringing about the differentiation of social strata. The emergence of these white-collar, blue-collar and new-generation people leads to the stratification of the audience. On the other hand, as China enters the elderly society,