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传媒行业和影视广告业在近几年随着相关科学技术的提升得到了飞速的发展,在表现形式和产品优劣评判标准上都发生了许多根本性的变化。而作为培养未来影视广告行业后备人才的相关教学系统,也需要与时俱进,不断根据现实的发展需要开创出更多更好的教学理念和教学方式。而在教学方式和思路改革过程中,将融合媒体的背景加以考虑是十分必要的。因此,本文就将对媒介融合背景下的影视广告改革研究进行简要的分析研究,并提出一些具体的想法和建议可供参考。
In recent years, the media industry and the film and television advertising industry have witnessed rapid development with the promotion of related science and technology. Many fundamental changes have taken place in the form of performance and product quality standards. As a relevant teaching system for cultivating reserve talents in the future of film and television advertising industry, it is also necessary to keep pace with the times and continue to create more and better teaching concepts and teaching methods according to the actual development needs. In the teaching methods and ideas in the process of reform, it is necessary to consider the background of the fusion media. Therefore, this article will make a brief analysis and research on the reform of film and television advertising in the context of media convergence, and put forward some concrete ideas and suggestions for reference.