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奥运会的报道可以说是四年一次的媒体体育新闻大战,尤其在网络媒体主流化、移动互联风起云涌的当下,作为纸质媒体,在新闻生产和传播方式上已经不占优势。围绕奥运新闻大战,纸媒们纷纷考虑运用新媒体快捷的呈现方式去报道奥运会。视频、网站、微博、二维码、App应用不一而足,沉淀信息,挖掘深度,并将这些转化为生产力、资金、资源、话语权,成为纸媒生存与发展的法宝。在新闻报道同质化越趋严重、读者对纸质媒体内容需求淡化的当下,如何借助奥运会的东风,让
The coverage of the Olympic Games can be said that the media sports news war once every four years, especially in the online media mainstream, mobile Internet surging moment, as the paper media, in the news production and distribution has no advantage. Around the Olympic Games news war, paper media have considered using the new media, quick presentation to cover the Olympic Games. Video, websites, weibo, two-dimensional code, App applications come together, sediment information, tap the depth, and these into productivity, capital, resources, the right to speak, become a magic weapon for survival and development of paper. In the news coverage of the increasingly serious homogeneity, the reader desalination of the demand for paper media content moment, how to use the Olympic Games Dongfeng, let