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又是将近年底,对于销售这一行来说,很多公司总喜欢为销售年会找一个“励志讲师”。在大多数情况下,他们要找的其实只是一个会鼓舞人心的演说家,这些演说家虽然可以鼓舞起现场的情绪,可是对提高业绩起不到什么作用。如果邀请一个励志讲师做讲演,励志讲师常会问经理们讲演后想要看到员工什么样的表现。是仅仅想要使一群人兴奋激动?或者是想要改变什么行为方式?这可不是容易的事情。在这些问题上经理们常给不出准确的答案,而是满脸茫然。
It is near the end of the year, for the sale of this line, many companies always like to find a sales conference “inspirational lecturer.” In most cases, what they are looking for is actually an inspiring orator who can inspire the mood on the spot, but does not play any role in improving performance. If you invite a motivational lecturer to give lectures, motivational lecturers often ask managers what they want to see when they speak. Is it just an easy task to just want to excite a group of people or what you want to change? Managers on these issues often give accurate answers, but face blankly.