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房地产广告所传达的语义既有表层的显性语义,又有内在的潜性语义。显性语义直观详细,传达了产品信息、劝诱信息、公关信息,让读者清楚地了解商品及其特性;潜性语义受到民族文化和心理的影响,体现了中国的传统文化和审美意识。
The semantics conveyed by real estate advertisements are not only the explicit semantic of surface but also the latent latent semantic. The explicit semantics is intuitive and detailed, which conveys product information, persuasion information and public relations information so that the readers can clearly understand the goods and their characteristics. The potential semantics are influenced by the national culture and psychology, which reflects the Chinese traditional culture and aesthetic awareness.