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长江轮船海外旅游总公司艺术团(简称“长海艺术团”)自1994年由长航集团创建,至今共演出2000余场次,成功接待一、二级重要任务45次,其中包括江泽民、胡锦涛、李鹏、吴邦国等党和国家领导人及基辛格、泰国公主诗琳通等国外政要,影响颇大,深受好评。可以说,长海艺术团在推进企业文化建设和提升企业品牌形象上发挥了巨大作用。但是近年来,随着职工群众对艺术文化等精神层面的需求和档次不断提高,长海艺术团如何创新创意文化产品和服务手段,使之能够不断适应现实需要,成为当前亟须解决的问
The Changjiang Ship Overseas Tourism Corporation Art Troupe (“Changhai Art Troupe”), founded by Changhang Group since 1994, has performed over 2000 festivals and has successfully received 45 important tasks of Level I and Level II, including Jiang Zemin, Hu Jintao Li Peng and Wu Bangguo, and other foreign dignitaries such as Kissinger and Princess Thain of Thailand, have made great impact and been well received. It can be said that the Changhai Troupe has played a significant role in promoting corporate culture and enhancing corporate brand image. However, in recent years, as the masses of workers and their staff have continuously raised their demands and grades on the spiritual level of arts and culture, how can Changhai Troupe innovate creative and cultural products and service means so that it can constantly adapt to the actual needs and become an urgent issue to be solved?