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中国零售业正逐渐进入以连锁经营为主的业态时代 ,传统百货业呈衰退之势 ,大型连锁企业现已取得显著成绩 ,连锁经营发展势头强劲。连锁经营具有“三大优势”和“八大有利” ,已成为当代零售商业发展的主流。“入世”对国内连锁企业既面临严峻挑战 ,也充满机遇。
China’s retail industry is gradually entering an era dominated by chain stores. The traditional department store industry is in a recession. Large-scale chain stores have made remarkable achievements and the chain stores have enjoyed a strong momentum of development. Chain management has “three major advantages” and “eight favorable”, has become the mainstream of contemporary retail business development. The accession to the WTO faces both severe challenges and opportunities for domestic chain enterprises.