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2月5日,苏宁爱普莱斯科技工业园正式开工建设。苏宁电器连锁总裁孙为民宣称,园区一个主要功能就是作为苏宁电器在长三角地区的物流基地。不过,业界普遍认为,苏宁此举是进军家电制造业的开始。此时,苏宁蜚声大作,意欲何为?是其所宣称的“用于物流、配套,给连锁业以强大的后台支持”,抑或是掩人耳目创建自有品牌,还是旨在增强与厂商博弈中的话语权?
February 5, Suning Aipulaisi Technology Industrial Park officially started construction. Sun Weimin, president of Suning Appliance chain announced that the park is a major function as a Suning Appliance logistics base in the Yangtze River Delta region. However, the industry generally believes that Suning move into the home appliance manufacturing industry started. At this point, Suning famous, what is the intention? Is its claim to “for the logistics, facilities, to the chain industry with strong background support”, or deceive others to create its own brand, or to enhance the game with the manufacturers The right to speak?