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企业对营销环境变化的反应速度是企业适应力的标志之一,直接影响到企业的生存与发展。加入WTO,意味着中国企业营销环境的国际化,中国企业必须按照国际公认的市场规则(WTO下市场经济条件)来规范自己的行为。从三个方面来分析和研究中国企业的法律环境:一是客观性和长期性;二是差异性和相关性;三是动态性和不可控性。
The response of enterprises to the change of marketing environment is one of the signs of enterprise adaptability, which directly affects the survival and development of enterprises. Accession to the WTO means the internationalization of the marketing environment for Chinese enterprises. Chinese enterprises must regulate their own behavior in accordance with internationally accepted market rules (the market economy under the WTO). From three aspects to analyze and study the legal environment for Chinese enterprises: First, objectivity and long-term; second is the difference and relevance; third is dynamic and uncontrollable.