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随着我国社会文明和国民精神的提升,人们的消费观念有了很大的转变。中学生作为现如今中国社会重要的一个组成部分,他们的消费很大程度上也促进了我国的经济发展。中学生作为消费者中特殊的一份子,他们的消费心理值得我们去探讨和研究。虽然大多数的中学生还属于无收入阶层,但由于当代中学生多属于独生子女,父母给的零花钱、亲戚长辈的压岁钱等,都在无形之中构成了当前中学生的消费来源。本文旨在研究中学生的消费心理,并且针对中学生的消费心理,归纳出营销政策,具体如下。
With the promotion of social civilization and national spirit in our country, people’s consumption concept has undergone great changes. Middle school students, as an important part of present-day Chinese society, have also greatly contributed to China’s economic development. Middle school students as a special part of consumers, their consumer psychology deserves our exploration and research. Although most of the middle school students belong to the non-income class, due to the fact that contemporary middle school students are mostly single children, pocket money given by their parents, and the money of relatives and elders are all invisible, they constitute the current consumption source of secondary school students. This article aims to study the consumer psychology of middle school students, and for the secondary school students psychology, summed up the marketing policy, as follows.