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四年一度的奥运会虽然是一项体育盛事,但是对于全球的企业而言,其意义恐怕早就超越了体育本身——奥运前后、赛场内外无处不在的各种LOGO,想不记住都难。国外早就有这样的说法:在通常情况下投入1亿美元,品牌的知名度可以提高1%;倘若是为了赞助奥运投入1亿美元,则至少可以提高3%的知名度。更惊喜的是,这一影响甚至可以一直延续到奥运结束后很久。因此,“后奥运时代”被几乎所有企业看作是绝不能错过的“黄金营销期”。
Although the quadrennial Olympic Games is a sports event, for the global enterprises, its meaning may have long been beyond the sport itself - before and after the Olympic Games, inside and outside the stadium everywhere LOGO, do not remember are immune . Abroad has long been said: In normal circumstances, invested 100 million US dollars, the brand’s visibility can be increased by 1%; if in order to sponsor the Olympic Games invested 100 million US dollars, then at least 3% increase in visibility. Even more surprising is that this effect can even continue after the Olympics ended. Therefore, “post-Olympic era” is regarded by almost all enterprises as “golden marketing period” which must not be missed.