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Sir Martin Sorrell是广告界的传奇人物,WPP集团的创建人,旗下拥有奥美、智威汤逊、精信、电扬、达彼思、百帝、旭通等几大广告公司。在此之前,Sir MartinSorrell在Saatchi&Saatchi、与Saatchi兄弟一起,把这家在1970年成立的广告公司,只用了16年时间,发展成全世界最大的广告集团,超过当时成立已近百年的智威汤逊与麦肯。Sir Martin Sorrell有一个中文名字,在他的名片上印着三个大字——苏铭天,而不是像我们想象的那样,把名字音译成马丁·索罗。他是一个中国通,这从他起的中文名上就可以感觉出来。作为WPP的最高行政长官,他几乎每年都来中国,但每次都是来去匆匆,而且每次的行程都安排得满满的。他在中国从来没有接受过广
Sir Martin Sorrell is the legendary advertising industry, founder of WPP Group, which owns several major advertising agencies such as Ogilvy, JWT, Gray, Denver, Patek, Odyssey and others. Prior to this, Sir Martin Sororll, at Saatchi & Saatchi, together with the Saatchi brothers, took the 16-year-old advertising agency it founded in 1970 to become the largest ad group in the world, surpassing JWT, which was founded almost 100 years ago And McCain. Sir Martin Sorrell has a Chinese name printed on his business card - Su Mingtian, instead of transliterating his name to Martin Sorrow, as we would expect. He is a China pass, which can be felt from his Chinese name. As the top chief executive of WPP, he comes to China almost every year, but every time he comes and goes in a hurry, and every time his schedule is full. He has never been widely accepted in China