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在社会发展的现阶段,多元意识形态充斥在人民群众的精神生活中,这就要求人民群众坚持社会主流政治精神思想,利用主流思想武装自己的精神世界。党报是政府政治思想的主要宣传媒体和传播工具,尤其是地方党报在地方展开政府正思想的日常宣传和传播过程中起到十分关键的重要作用。这就要求地方党报扩大自己的影响力,增强自己对政府决策宣传的信服度。本文主要从典型报道、深度报道、贴近生活、新闻评论四个方面来分析,地方党报如何提高自身的影响力。
At the present stage of social development, multiple ideologies are flooding the spiritual life of the masses of the people, which requires that the masses of the people uphold the mainstream political thoughts of the society and use their mainstream ideas to arm their own spiritual world. The party newspaper is the main propaganda media and communication tool of the government’s political thought. Especially, the local party newspaper plays an extremely important role in the daily propaganda and dissemination of the positive government thought in the local government. This requires that local party newspapers expand their influence and enhance their confidence in government decision-making propaganda. This article analyzes the four aspects of typical reports, in-depth reports, close to life, news reviews, how to enhance their influence.