论文部分内容阅读
一、现状在广播电视节目几乎已经被人们做到极致的今天,人们不得不把竞争的领域扩大到了节目的传输手段上,在节目传播的方式上寻找新的经济增长点。我们知道,传媒市场的进一步细分,是传播渠道多元化带来的结果,而从目前情况看,传统媒体已经造成了单个渠道受众的分流和效率的下
First, the status quo In today’s radio and television programs have been almost done by people today, people have to expand the field of competition to the means of transmission of programs in the program to find ways to spread the new economic growth point. We know that the further breakdown of the media market is the result of the diversification of communication channels. From the current situation, traditional media have created the diversion and efficiency of individual channel audiences