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在当前新媒体背景下,动态视频包装在品牌形象中占据了非常重要的地位,它摒弃了传统宣传手段信息内容传播范围有限的劣势,借助于现代媒体的传播力量,使品牌的信息内容传播更远,信息的受众范围更大,让消费者从视觉、听觉上多方位获取品牌的产品信息,以此树立品牌产品在观众心中的地位,从而使品牌的宣传效果达到最佳。在新媒体技术大发展的今天,仅靠书刊、报刊等载体来传播信息具有很大的局限性;因此,探索新的信息传播形式和借助新媒体技术的传播力量是尤为重要的,动态视频包装作为新媒体技术的产物,在品牌形象的宣传中占据了非常重要的作用。
In the current new media background, dynamic video packaging occupies a very important position in the brand image. It abandons the limited dissemination of information content by traditional means of propaganda. With the help of the transmission power of modern media, the information content of the brand is more Far and far, the audience of information is larger, allowing consumers to obtain brand information in multiple directions visually and audibly, so as to establish the status of brand products in the hearts of the audience so as to achieve the best brand promotion effect. Nowadays, with the development of new media technology, it is very limited to rely on the carriers such as books, newspapers and periodicals to spread information. Therefore, it is particularly important to explore new forms of information dissemination and to spread the power of new media technologies. Dynamic video packaging As a product of the new media technology, it occupies a very important role in the promotion of the brand image.