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文化产业具有经济和社会功能,资源消耗低,带动系数大,就业机会多,综合效益好。利用SWOT分析法对怀化文化产业的优势、劣势、机遇和挑战进行了分析,并在此基础上提出了要发挥怀化丰富文化资源的优势,确定怀化文化产业目标定位,积极打造怀化文化品牌,推动创意文化产业发展,引进人才等对策建议。
Cultural industries have economic and social functions, low resource consumption, large driving factors, many employment opportunities and good comprehensive benefits. Analyzed the advantage, disadvantage, opportunity and challenge of Huaihua cultural industry by using SWOT analysis. On this basis, it puts forward that we should give full play to the advantages of Huaihua rich cultural resources, determine the target orientation of Huaihua cultural industry, and actively create cultural brand of Huaihua, promote Creative and cultural industries, the introduction of talent and other countermeasures and suggestions.