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随着网络科技的不断发展,互联网对各行业的影响不断加大,我国建材门业产品的传统营销模式存在诸多的问题,其在互联网时代受到较大的冲击,难以适应整个建材行业高速发展的需求。因此必须要对目前互联网时代背景下我国建材门业产品的营销模式进行创新与变革,以促使建材门业产品行业有效利用互联网的优势,提高营销效果,促进整个行业的健康长期发展。
With the continuous development of network technology, the influence of Internet on various industries is increasing. There are many problems in the traditional marketing mode of building materials industry door products in China. It has been hit hard by the Internet era and is hard to adapt to the rapid development of the whole building materials industry demand. Therefore, it is necessary to innovate and reform the marketing mode of China’s building materials industry in the current Internet era in order to promote the effective use of the Internet in the building materials industry, improve the marketing effect and promote the long-term health and long-term development of the entire industry.