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在出版营销的过程中,我认为有两个环节应当引起出版界的高度重视,一是选题策划,二是促销方式。当我们编辑的图书水准达到一定的高度时,这两个因素将直接影响到图书的销售量和覆盖面。 促销手段的必要性和重要性 在计划经济时代,我们面临的是短缺经济,产品总是供小于求,生产出来的物品,放到市场上,就被
In the process of publishing marketing, I think there are two aspects should be caused by the publishing industry attaches great importance to the first topic planning, and second, promotion methods. When we edit the books to a certain level of height, these two factors will directly affect the book sales and coverage. Necessity and Importance of Promoting Means In the era of planned economy, we were faced with a shortage of economy. Products were always supplied to those who were under-produced and put on the market.